Hyde Jackson Square Main Street


BOSTON'S LATIN QUARTER // Identity, Implementation

Idea for the brand came from numerous public murals in and around neighborhood. Logo exemplifies
synergy between basic elements frequently represented in traditional native Latin American art.
Strong geometry, relationship of primary colors, and symbolism of astral elements all blend to help
emphasize and communicate the idea.

Examples demonstrate brand versatility.


1. Mural example


2. Logo Mark—Logotype

based on Bembo


3. Bussine Directory—Ilustrated Map

4 colors, gatefold


4. Map // detail


5. Event invitations

2 colors, trifold, English, Spanish


6. Event program booklet

cover - 2 colors, 3 panels / inside - 1 color / English, Spanish

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