Hyde Jackson Square Main Street
BOSTON'S LATIN QUARTER // Identity, Implementation
Idea for the brand came from numerous public murals in and around neighborhood. Logo exemplifies
synergy between basic elements frequently represented in traditional native Latin American art.
Strong geometry, relationship
of primary colors, and symbolism of astral elements all blend
to help
emphasize and communicate the idea.
Examples demonstrate brand versatility.
1. Mural example
2. Logo Mark—Logotype
based on Bembo
3. Bussine Directory—Ilustrated Map
4 colors, gatefold
4. Map // detail
5. Event invitations
2 colors, trifold, English, Spanish
6. Event program booklet
cover - 2 colors, 3 panels / inside - 1 color / English, Spanish
