10. SARAJEVO FILM FESTIVAL // Identity,Branding, Promotional
It started modestly with a pre-established red color that was later layered with versatile and conceptual
illustration of festival lights / photography flashes. The identity grew more complex as the message
and communication channels advanced. Each program assumed its own identity under the umbrella
of a main visual identity. Other elements were carefully implemented to help communicate the unique
messages of each individual section
of the festival.
In the end, it all bonded in a visually cohesive unity.
1. Poster
2. Billboards // festival, regional, children’s
3. Newspaper ads // children’s, regional, panorama documentary
4 colors, A3 format on Newsprint
4. Catalog of feature films
In order to follow main concept as well as make book more visually accessible,
each program chapter was given slight layout modification.
1 color, 150 pages, English, Bosnian
5. Promotional post cards // open air, children’s, regional
4 colors, English, Bosnian